BMW Promises More Distinct Styling in the Future

Jason Siu
by Jason Siu

You’re not the only one if you think the majority of BMW models are starting to look too much alike.

The German automaker plans on differentiating the styling of its next-generation 1, 3, 5 and 7 Series models by evolving its design language. Karim Habib, BMW brand design director, acknowledges that the models need to “maintain exclusivity, and if anything we will make them more separate.” In addition, Habib said the automaker plans to use new headlight technology to give each of its sedan models an individual front-end graphic to accompany the trademark kidney grilles.

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Currently, BMW’s models have their styling developed to give it a distinct identity, a trend that started in the late 1990s under Chris Bangle after the German automaker was criticized for simply making small, medium and large variants of the same car.

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[Source: Autocar]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Johnls39 . Johnls39 . on Oct 24, 2014

    BMW needs to find a way to make their cars distinctive like Cadillac and Lexus. Just have to wait and see if they accomplish that or not. The "I" sub-brand is probably the most distinctive coming from them.