Dodge Viper Production to Resume in November

Jason Siu
by Jason Siu

Production of the Dodge Viper will resume next month.

The American automaker will reopen its Conner Avenue plant in Detroit after idling it since July 3. The Viper struggled in sales out of the gate and due to overwhelming inventory amounts, the American automaker decided to idle the plant and halt production, while giving it a significant $15,000 price cut in September.

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The price cut seemed to work with Viper sales doubling last month to 108 units, up from 45 in September 2014 and 38 in August. According to Tim Kuniskis, Dodge brand head, higher sales in September and October “will get us much closer to the proper inventory levels.”

When the plant reopens in mid-November, Dodge will begin production of the 2015 Dodge Viper but won’t begin building them until unsold inventories are reduced farther. When it does restart production at Conner Avenue, the automaker plans on building only the GT and base models until inventories of unsold 2013 and 2014 model years decline. Once they’re at a reasonable level, Dodge will resume production of the TA and GTS trims.

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[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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