Hyundai Developing New, Dedicated Hybrid Model

Jason Siu
by Jason Siu

Hyundai is next on the list to develop a Toyota Prius fighter.

The Korean automaker has revealed that it is currently developing a dedicated hybrid model that will compete with the Prius. It will also be a vehicle designed and marketed exclusively as a hybrid rather than being a variation of an existing model.

SEE ALSO: Hyundai Develops New Transmission for Hybrids

This year Hyundai launched its fuel-cell Tucson in California and plans to sell its first electric vehicle in 2016. Though the company didn’t expand on details for the upcoming hybrid, it did recently announce a new six-speed transmission for its hybrid models that will help improve fuel economy.

“We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel-cell hydrogen cars,” Hyundai Motor CEO Kim Choong-ho said at a launch event for its Aslan premium sedan in South Korea.

GALLERY: 2015 Hyundai Sonata

[Source: Automotive News]

Discuss this story at our Hyundai Sonata forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
Next