Hyundai Developing New, Dedicated Hybrid Model

Jason Siu
by Jason Siu

Hyundai is next on the list to develop a Toyota Prius fighter.

The Korean automaker has revealed that it is currently developing a dedicated hybrid model that will compete with the Prius. It will also be a vehicle designed and marketed exclusively as a hybrid rather than being a variation of an existing model.

SEE ALSO: Hyundai Develops New Transmission for Hybrids

This year Hyundai launched its fuel-cell Tucson in California and plans to sell its first electric vehicle in 2016. Though the company didn’t expand on details for the upcoming hybrid, it did recently announce a new six-speed transmission for its hybrid models that will help improve fuel economy.

“We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel-cell hydrogen cars,” Hyundai Motor CEO Kim Choong-ho said at a launch event for its Aslan premium sedan in South Korea.

GALLERY: 2015 Hyundai Sonata

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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