Kia Chooses 'A Day at the Races' Theme for 2014 SEMA Show

Jason Siu
by Jason Siu

Kia is celebrating its 2014 Pirelli World Challenge Championships at this year’s SEMA Show.

After capturing the Grand Touring Sport (GTS) and Touring Car A (TC-A) championships in this year’s Pirelli World Challenge series, the Korean automaker will showcase a fleet of modified vehicles that highlight the imprint motorsports has left on the brand. The first of the vehicles have been revealed as a modified Kia Soul EV with a Smitten Ice Cream theme.

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According to Kia, the custom Soul EV “embraces the fun and festive atmosphere fans of our championship-winning race team experience while enjoying a day at the track.” Look for more vehicles to be unveiled as we get closer to this year’s SEMA Show.


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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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