Porsche’s Entry-Level Roadster Curbed Again

Porsche’s Entry-Level Roadster Curbed Again

Porsche executives are stamping out the idea of a mid-engined roadster that would sit below the Boxster in its current lineup.

Top brass at the German manufacturer were rumored to be considering the possibility of offering a smaller and less expensive model that would be approximately 260 lbs lighter than the Boxster. The reports suggested it would be called the Porsche 718 and that it would arrive some time in 2016, but Porsche Cars North America CEO Detlev Von Platen denied all that during an interview with Automotive News.

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“You won’t see anything lower than the current Boxster model. We had many discussions about this in the group and the decision was made that the time is not right,” he said.

Rather than taking a risk on diluting the brand with an entry-level sports car, Von Platen said the company prefers to offer used cars through its certified pre-owned program as featureda more affordable means of entry to the brand.

Porsche’s CPO program is one of the broadest in the industry and can offer cars dating back by as much as eight years.

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[Source: Automotive News]