Toyota Hybrid Sales Reach 7M Milestone

Jason Siu
by Jason Siu

Toyota is still firmly in place as the hybrid king and there aren’t any signs of it ceding the throne soon.

The Japanese automaker announced yesterday that it has sold over seven million hybrid vehicles including models sold under the Lexus brand. Including models introduced this year, Toyota now sells 27 different hybrid models and one plug-in hybrid model in over 90 countries and regions. In the U.S. alone, the automaker offers 12 hybrids and one plug-in model, which account for 70 percent of the industry’s hybrid sales.

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The company has no plans of stopping either, introducing a total of 15 new hybrids globally through 2015. According to Toyota, it has sold 980.3-million hybrids through September 2014 with 534.9-million units sold in Japan, 256.2 million in the U.S. and 125.9 million in the Europe.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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