Chevy Colorado Shows Its Lifestyle Side at SEMA

Stephen Elmer
by Stephen Elmer

Chevrolet has a brand new pickup truck on the market, so its no surprise they took to the 2014 SEMA Show to show off some custom versions.

Two specially built Colorados are on display this year, the Performance Concept built in conjunction with Motocross racer Ricky Carmichael and and a second truck which has been paired with a Super Air Nautique 210 wakeboard boat.

2014 SEMA Show Coverage

The Performance Concept features a custom built dirt bike stand in the bed and a tailgate extender concept that allows a full eight-feet of cargo space with the tailgate down. For looks, a matte gray paint job is used accented with high-gloss silver and yellow bits found all over the truck. Inside, the yellow accents continue, while Ricky Carmichael’s signature is stuck on the dash and his race number, four, is embroidered into the head rests.

To show off the Colorado’s pulling power, Chevy paired the second concept with a Super Air Nautique 210 wakeboard boat that weighs exactly 7,000 pounds, the max tow rating for the truck. Setting this truck apart is an orange metallic flake paint scheme.

GALLERY: Chevy Colorados at SEMA

Discuss this story at our Chevy Colorado Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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  • Craig Cole Craig Cole on Nov 04, 2014

    It looks nice but why is this truck so big? The market needs a true compact pickup. In my humble opinion so-called midsize models are too close to mainline trucks to attract many buyers.