Hyundai Genesis AR550 Video, First Look

Sami Haj-Assaad
by Sami Haj-Assaad

Take a Hyundai Genesis and turn it up to 11 and you’ll get this awesome creation that we see here on the SEMA show floor.

Packing 550 ponies thanks to a number of performance enhancements from ARK, this Hyundai Genesis just looks hungry for German super-sedans. That power is generated thanks to a supercharger, while ARK also upgraded the suspension and braking in order to make this car a solid overall package.

2014 SEMA Show Preview Page

The interior has also been upgraded with sexy diamond-stitched patterns on the seats and doors. ARK says that these enhancements are currently available to any Hyundai customer looking to create their own M5 fighter. Check out the video below for more details and a closer look at this Korean executive sport-sedan.

GALLERY: Hyundai Genesis AR550 by ARK

GALLERY: Hyundai SEMA 2014 Booth Cars

Discuss this story at our Hyundai Genesis forum

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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