Lamborghini Urus Might Not Be Made in Italy
The Lamborghini Urus SUV could serve to double sales for its brand, but doing so could force the fighting bull brand to build cars outside of its homeland.
The Lamborghini Urus could be the first Lamborghini produced outside of Italy if it gets the green light for production, that is. The Volkswagen Group still hasn’t officially approved the Urus for production, but Lamborghini is expected to have the model ready by 2017 and CEO Stephan Winkelmann believes it could help double sales. If the Urus gets the official nod, sales are targeted at 2,500 to 3,000 units per year, which makes production capacity at the company’s Sant’Agata Bolognese factory a valid concern.
If he were faced with the decision to produce the Urus SUV outside of Italy or not to produce it at all, Winkelmann would opt for building it outside Lamborghini’s home country in order to add a third model to the lineup. The Urus could be produced at the Volkswagen Group’s Slovakia plant, where the next-generation Cayenne, Touareg and Q7 SUVs will be made.
As for turbocharging technology, Winkelmann admits that it has to be an option for Lamborghini to meet emissions requirements worldwide. For now, the company believes naturally-aspirated engines are still a better solution for performance, but it won’t rule out turbocharging in the future.
GALLERY: Lamborghini Urus SUV Concept
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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