Lincoln Black Label Aims for New Levels of Luxury

Lincoln Black Label Aims for New Levels of Luxury

Lincoln is looking to up the ante when it comes to luxury interiors.

The American automaker has officially released more information on its new Black Label program, which aims to elevate the brand’s craftsmanship, quality and service. Similar to other bespoke customization programs, Lincoln’s Black Label focuses on enhancing the interior with premium materials such as Venetian leather, Alcantara and designer wood trim. According to the company, 32 dealerships in six states will be Black Label certified and will provide personalized shopping experiences and special privileges with dedicated personnel in the showroom, online or in locations more convenient for customers.

Both the MKZ and MKC models will receive Black Label variants and will feature one of four unique interior design themes: Indulgence, Center Stage, Modern Heritage and Oasis. Ultimately, Lincoln will offer Black Label versions of all new vehicles in the U.S. with the service also launching in China next year under the name Presidential.

SEE ALSO: 2015 Lincoln MKC Review – Video

Exterior touches from the Black Label program will be purposely understated but all Black Label models will come standard with 19-inch wheels with MKZ buyers having the option of 19-inch polished rollers. MKC shoppers can upgrade to 20-inch polished wheels with bright chrome inserts.

Other special privileges for Black Label owners include a four year or 50,000-mile extended premium service and maintenance coverage, no-cost rental vehicle, remote service that will let owners have their vehicle picked up and returned within a 30-mile radius while maintenance is being performed, annual vehicle detailing and anytime car washes. Black Label privileges, upgraded materials and design themes are priced at $5,995.

“The Black Label exterior is purposely understated,” said Matt VanDyke, director of global Lincoln. “From the outside, few people might recognize that it is a Black Label vehicle. It’s all about comfort on the inside, creating a luxurious experience for the driver and passengers.”

GALLERY: Lincoln Black Label


Discuss this story at our Lincoln forum