Redesigned Chevy Malibu to Debut Early 2016
Chevrolet is working hard to make its new Malibu sensational.
Having received a redesign for the 2013 model year, the Chevy Malibu has continued to struggle with sales being outpaced by the Chrysler 200 and Kia Optima. The American automaker is hoping the next-generation Malibu will rejuvenate its presence in the midsize sedan segment when it arrives in dealerships in early 2016. And unlike traditional future products, Chevy isn’t shying away from talking about the new Malibu with GM’s global design chief Ed Welburn saying the next Malibu will have “a very passionate design” while making a significant statement.
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GM’s product development head, Mark Reuss, recently showed an image of the next-generation Malibu at an investor presentation, promising that the sedan will not only have a “groundbreaking design but also groundbreaking technology.”
The American automaker admits that the current Malibu struggles to stand out from a sea of popular sedans ranging from the Honda Accord to the Hyundai Sonata. Combined with its confusing launch and quick refresh, it appears that Chevy is excited to move forward with a new Malibu.
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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