Toyota has a lot riding on the new Prius, and its design is major part of the upcoming car’s package.
When the final version of the Prius was brought before Toyota’s head executives, the car was sent back to the drawing board with simple instructions: the design doesn’t cut it. “The design redo was instructed by myself, and the president said the same thing,” said Mitsuhisa Kato, Toyota’s executive vice prsident. “We substantially refined the design, and we have finally reached a level where we can offer it next year.”
Design has been made a priority like never before at Toyota thanks to President Akio Toyoda, who set out to rid the Japanese brand of its bland styling. When the car was brought back to executives in April of this year, it was finally given the green light.
Toyota has been going through a styling renaissance, with cars like the Camry and Corolla receiving new polarizing looks to rid them of their boring appliance stereotype. Like those cars, the new Prius is aiming for a younger demographic with sporty styling that should help rid the car of its frumpy image. Toyota’s C-HR Concept, which was presented at the 2014 Paris Motor Show, is said to have heavily influenced the design of the new Prius.
The new Prius will be built on the company’s new modular platform and will utilize and entirely new hybrid system. It will retain its wedge shape in the name of aerodynamics, and lightweight materials have been used to keep the car’s weight down.
On the inside, the Prius will borrow the center-mounted instrument panel that debuted in the Toyota Mirai.
Toyota has already delayed production on the car, which will now begin at the end of 2015.
[Source: Automotive News]
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