Ssangyong Laying Plans Again to Enter US

It is looking more likely that Korean automaker Ssangyong will make its way to the U.S.

After being under consideration for the U.S. market numerous times, Ssangyong has recently filed trademark requests for “Luvent” and “Tivoli” with the U.S. Patent and Trademark Office. The Tivoli was recently unveiled in Korea as a compact crossover, similar to the Honda HR-V and Chevrolet Trax. According to Consumer Reports, the Luvent nameplate will be used for a sedan or hatchback model based on the same compact platform as the Tivoli.

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In Korea, the Tivoli will launch early next year at around $15,000 and will feature a 1.6-liter four-cylinder engine with 125 hp mated to a six-speed automatic transmission. It will come standard with two-wheel drive but Ssangyong has plans to add all-wheel drive as an option as well as a 1.6-liter diesel engine. The company’s current target markets includes Central America, Eastern Europe, Africa, China and India, though the Tivoli was designed with U.S. crash and emissions certification in mind.

Ssangyong is currently owned by India’s Mahindra & Mahindra and this isn’t the first time we’ve heard rumors of the Korean automaker making its way to the U.S. Over the past 20 years, the company has filed for multiple U.S. trademarks but none of those models ever made to market.

[Source: Consumer Reports]