"Demand is There," for a BMW M7 Says Exec

Colum Wood
by Colum Wood

With an all-new 7 Series just around the corner BMW is entertaining the possibility of finally launching a high performance version of its flagship luxury sedan.

“For the current model generation we said there would not be one,” said BMW M products boss Carsten Pries in an interview with AutoGuide.

But the current model’s lifecycle is almost done. In fact, BMW is so close to launching its next generation 7 Series that the car has already been spied completely uncovered revealing the new design.

SEE ALSO: BMW M Eyes Volume Models Not Supercars

Pries admitted to having seen the photos and commented that he’s already received emails of the car that have been photoshopped into an M with four tailpipes. “This is what I want,” the emails read.

It’s good to see that demand is there,” he said, admitting that there is “real demand.”

But real demand might not be significant demand and Pries questions if there are enough buyers to, “make such a project a priority ahead of other potential projects.”


“We always have more ideas than resources,” said Pries saying the brand needs to, “stay focused and prioritize”

That said, an M7 seems like a long shot and Pries has already downplayed ideas of a BMW M flagship performance model. Instead look for BMW’s performance division to focus on volume models like an upcoming M2.

GALLERY: 2016 BMW 7 Series Spy Photos

Discuss this story at our BMW M forum

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Join the conversation
2 of 5 comments