Jeep CEO Still Wants Wrangler Pickup Truck

Luke Vandezande
by Luke Vandezande

Jeep’s top brass is still looking favorably on the idea of a Wrangler-based pickup truck.

CEO Mike Manley said that he is in favor of the idea during an interview with at the 2015 Detroit Auto Show, but that he hasn’t justified a business case for offering such a model. Jeep is currently developing the next-generation Wrangler, which will have a body made of aluminum much like the new Ford F-150 pickup truck.

SEE ALSO: 2018 Jeep Wrangler to Gain Eight-Speed Auto

Jeep recorded an especially strong performance in 2014, selling a record-shattering 692,348 vehicles, of which the Wrangler accounted for 25.3 percent. Offering a pickup truck variant could help Jeep spread development costs while opening new doors for further sales expansion, but Manley said such a move could potentially damage Ram pickup sales. Jeep considered offering a truck version of the Wrangler in the past, but shelved the idea rather than risking cannibalizing Dodge truck volume.

[Source; Caradvice]

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Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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 1 comment
  • Mentallect Mentallect on Jan 15, 2015

    Jeep Wrangler pickup truck would be a positive game changer. I had a CJ-7 and a Wrangler, and I love the idea of a Wrangler-based pickup. Seems like a no-brainer.