Ford F-150 Production Restraints Hurting Sales

Jason Siu
by Jason Siu

Ford sales took a hit last month because the American automaker can’t produce enough of its all-new 2015 F-150 pickup.

The company’s sales were down nearly two percent in February despite the rest of the market seeing a growth compared to a year ago. The sales drop can be largely attributed to production restraints on the new F-150, which also saw a one-percent decline in sales last month. As a result, Toyota was able to outsell Ford for the first time in six months but things are expected to turn the corner in the coming months.

The new F-150 has required two of Ford’s assembly plants to have downtime, retooling for the new pickup and have cost at least 90,000 in lost production of trucks since mid-2014. Ford vice president of U.S marketing, sales and service, Mark LaNeve, admitted that Ford has had a limited number of trucks to sell for the last nine months. The company believes that dealers will be fully stocked by June and is optimistic by the early sales of the F-150 that it will continue to be a success in the marketplace.

SEE ALSO: 2015 Ford F-150 Review

The new F-150 is staying on dealer lots an average of 18 days, said LaNeve. The King Ranch and Platinum models are being sold in 16 and 12 days, respectively. And since inventories are tight right now, Ford has put a restriction on fleet sales and isn’t loading up on incentives to clear inventory on the outgoing 2014 models.

The company’s Dearborn Truck Plant was retooled last year and is currently the only factory building the new trucks. Ford expects to start production at its second plant in Kansas City, Missouri this month.

[Source: The Detroit News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Craig Cole Craig Cole on Mar 11, 2015

    Dealers should be fully stocked by JUNE? Goodness, this changeover seems to be taking a long time!

  • First Last First Last on Mar 12, 2015

    This is very similar to the major F-150 changeover processes in 1997 and 2004. Back then I believe there were three plants building trucks, today there are just two, so the impact of the changeover is much bigger. If any of this chokepoint story was unexpected by Ford, it would have to be the numbers of trucks that could be parked up for fixes or updates before being loaded for delivery to the dealers.