Mitsubishi’s already long-in-the-tooth Lancer small car is not scheduled to be replaced anytime soon.
This revelation comes from the company’s COO, Tetsuro Aikawa. The current model will soldier on, likely without any significant enhancements.
Why has Mitsubishi decided to not compete in such an important segment of the market? Well, according to Aikawa there are two reasons.
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First, the triple-diamond brand is focusing its efforts and resources on SUVs, hybrids and electric vehicles. Fair enough, but the second excuse is a bit more telling.
Sedan segments are some of the most cut-throat in the automotive business and for Mitsubishi to play in these fields – and do so profitably – is a difficult proposition. This automaker has been struggling for many years, especially in North American. A drought of products that compete in popular segments will do it no favors.
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