How could a Camry-based crossover fail?
That’s probably what the collective minds at Toyota Motor Sales USA thought when they launched the mid-size utility vehicle back in 2009.
Now, after just one life-cycle the Toyota Venza is being removed from the automaker’s lineup. A rare failure by the Japanese automaker’s US division, the Venza sold 54,000 units in its first full year on sale according to GoodCarBadCar.net and has declined steadily ever since. Sales for 2014 were just shy of the 30,000 unit mark.
Toyota sells that many Camrys in a month.
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Assembly of the Venza at Toyota’s Georgetown, KY plan will cease in June, or at least assembly of models for the US market will, with export models being built until 2017.
The news comes as Toyota begins retooling that plan to manufacturer the Lexus ES – which will become the first made-in-America Lexus model.
Toyota has not said if it will replace the Venza with an additional model. Rival automaker Honda has had lackluster success with its Venza-rival, the Crosstour, while Ford has found continued success with the Edge and has just launched a new model for 2016.
[Source: Automotive News]