Ferrari Shows Off the Car Dealership of the Future

Jason Siu
by Jason Siu

Ferrari is looking to enhance the experience offered in its showrooms.

The Italian automaker has teamed up with developer ZSpace to create a unique augmented reality app that will allow shoppers to not only get more information on Ferrari vehicles, but do it in a fashion that creates the ultimate showroom experience. By using the latest 3D tracking technology from Metaio, the app can detect the vehicle that the tablet device is looking at via the rear camera and use augmented reality to spill more details on the exotic.

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The video below shows the app in action, showing exploding diagrams of a Ferrari’s wheels, drivetrain and more. It can even overlay wind tunnel animation right in front of the shopper. The app currently works with the 458 Speciale and Spider, the FF, the F12 Berlinetta and the California T.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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