Land Rover Launching Heritage Division

Jason Siu
by Jason Siu

Land Rover has announced that it will be launching a new division to support its older models on today’s roadways.

The British automaker is launching a heritage division that will be managed by Jaguar Land Rover’s special operations unit and will complement the recently-launched Jaguar heritage program. Both programs are setup to provide parts and support for vehicles that are at least 10 years out of production. Vehicle owners will be able to purchase new body, trim and extended-service items for the Range Rover Classic, while the Range Rover P38 and Discovery 1 and 2 will offer salvage and extended-service parts.

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The company also plans on reintroducing more original part numbers for the Series I, II and III models and all components will be manufactured with original tooling methods and will come with a warranty.

“We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage,” said JLR Special Operations managing director John Edwards. “It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage.”

Discuss this story at our Land Rover forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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