Despite a push for serious sales growth, McLaren has no plans to give up its independence.
“We’re very quick to move. Our product development life cycles are very efficient,” Jolyon Nash, executive director of sales and marketing told Automotive News. “Our intention is to remain independent. We are in charge of our own destiny.”
McLaren is one of the very few global automakers which is not part of a larger group. It’s biggest competitors all have large families, with Lamborghini, Bugatti and Porsche all belonging to Volkswagen while Ferrari and Maserati are both owned by Fiat Chrysler Automobiles. Keeping its independence allows McLaren to react quickly to emerging trends in the industry along with new legislative requirements.
The brand recently launched the 540C, its cheapest car yet that will cost about $165,000. That should help get new customers into a McLaren, which may lead to further sales. This, along with opening new showrooms in North America, China, Japan, South America and Southesat Asia, should help McLaren hit its sales goal of 4,000 vehicles annually by 2017. McLaren moved a total of 1,648 cars in 2014.
[Source: Automotive News]
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