Mitsubishi Posts Annual Profit in North America

Luke Vandezande
by Luke Vandezande

Today Mitsubishi posted its first annual profit in North America of the last seven years.

A bellwether of the brand’s slow recovery in this market, Mitsubishi reported selling 117,000 units in North America during its 2014 full fiscal year, marking a 21 percent increase over the same period in 2013. Mitsubishi’s U.S. sales tumbled in 2012 by 27 percent, but climbed in the two years after. Now the company is reporting a small operating profit of $500 milion yen ($4.18 million).

Mitsubishi’s U.S. market share climbed from 0.4 percent in 2013 to 0.47 percent in 2014, thanks primarily to the Mirage city car that accounted for 21 percent of the company’s sales last year. Customers also gave a thumbs up to the Outlander Sport, sold in other markets as the RVR.

Next Mitsubishi plans to introduce a redesigned version of the Outlander for the 2016 model year later this summer with three rows of seating to compete directly with products like the Nissan Rogue.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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  • Andy Andy on Apr 25, 2015

    holy chrome on this revised about a new EVO instead Mitsu

    • Jonny_Vancouver Jonny_Vancouver on Apr 26, 2015

      That would be nice, but they just weren't selling... Mitsu seems like they're one step behind the market. If they could only boost profits by making cars people would buy over the competition then come back with a modern hybrid Evo for all. That. Torque.