Nissan Makes Auto Braking Standard in Japan
Nissan is pushing for safer driving at all price points.
Starting this fall the automaker will offer standard automatic braking on all of its volume-selling cars sold in the Japan. This change begins with the hybrid X-Trail SUV they just revealed; it’s slated to go on sale in the middle of next month with a base price around $24,000. The company is looking for a sales advantage anywhere it can and drivers in developing markets are starting to take notice of safety features like these, so Nissan wants to be ahead of the pack.
Toyota announced a similar safety scheme last week. The capital T will make automatic braking and lane-keep assist either standard or optional in almost all of its vehicle offerings by the close of 2017. This applies to models sold in North America and Europe as well as Japan.
Naturally, automatic braking and other pre-crash features are becoming quite popular in markets around the world, though they’re typically only found in higher-end vehicles. Right now Nissan is focusing on its home market and it’s unclear when these advanced safety features will make their way around the globe.
[Source: Automotive News]
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Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
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