Audi Tops BMW, Mercedes in April Luxury Car Sales
Although BMW is still the leader through April 2015 with 600,473 units sold, Audi is closing in on the gap at 591,050 vehicles. Mercedes-Benz is currently third with 577,674 units but saw the biggest year-over-year increase at 14 percent. BMW’s sales are up 5.5 percent for the year while Audi increased deliveries by 5.2 percent.
In April, Audi was the biggest seller of luxury cars, seeing an increase of 2.5 percent to 152,580 units. BMW saw an increase of 5.6 percent to 148,896 and Mercedes continues to remain as the fastest growing of the world’s three luxury brands with an 11 percent increase in luxury sales to 148,072 units.
BMW vows to defend its annual lead in global luxury sales but recently admitted that it is prepared to lose the crown. The company recently unveiled a facelifted 3 Series model and has more in the pipeline, while Audi is expanding its crossover and SUV offerings with a new subcompact Q1 next year and a Q8 full-size SUV by 2019, looking to take advantage of the largest growing segment in automotive.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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