Buick Avenir, Sport Touring Nameplates Trademarked
General Motors filed three trademark applications for Buick nameplates last month.
The American automaker has trademarked Buick Avenir, Buick Regal Sport Touring and Buick LaCrosse Sport Touring, hinting at future possible models. It’s worth noting that automakers tend to preemptively trademark nameplates to safeguard the future, even if none of these models are bound for production.
The Buick Avenir concept debuted at this year’s Detroit Auto Show, previewing what a Buick flagship sedan model would look like. Recently, GM global product boss Mark Reuss said that the company is still “working” on the Avenir and the possibility of giving it the green light.
SEE ALSO: Buick Avenir Concept Makes Surprise Debut Before Detroit
As for the Regal Sport Touring and LaCrosse Sport Touring trademarks, they will likely be used as new trim grades for the existing models, if they’re used at all. A redesigned Buick LaCrosse is expected to make its debut later this year or early 2016.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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