GM has admitted that it won’t hit its electrified vehicle sales goals.
The brand was aiming to have 500,000 vehicles that use electrification of some sort in the hands of customers by 2017, but as of the end of 2014, just 180,834 were sold. That is an increase of about 30,000 GM electrified car sales over 2013.
“For our commitment to electrification, our forecasted outlook currently projects us, along with the broader automotive industry, falling short of expectations for 2017,” said GM in its 2014 Sustainability Report. “GM is committed to electrification and our award-winning eAssist, extended-range electric vehicle and battery electric vehicle offerings, but consumer demand for these vehicles has not kept up with our initial projections.”
GM lays the blame for its shortfall on the lower price of gasoline combined with the increase in competition. Despite missing its target, the American automakers still “aspires” to hit its goal of 500,000 electrified vehicles on the road.
In 2016, the new redesigned Chevy Volt will hit the market along with the new Malibu Hybrid. Chevy is also planning the Bolt all-electric vehicle, which the brand says will be capable of 200 miles of driving and will be sold in all 50 states.
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