Hyundai will decide the fate of two new models very soon.
“There is a very high probability we get the approval of the truck soon,” said Dave Zuchowski, chief executive officer of Hyundai Motor North America.
Originally it was reported that the Korean automaker would make a decision on the Santa Cruz Pickup later this year in November, but it now appears that the decision will come sooner. Debuting at the 2015 Detroit Auto Show earlier this year, the Hyundai Santa Cruz Pickup concept was a pleasant surprise and Zuchowski added that over 90 percent of the potential buyers the company has surveyed liked the concept.
Joining the pickup truck could be a compact crossover model to compete with the Honda HR-V, Jeep Renegade and Chevrolet Trax. Like other automakers around the world, Hyundai has taken notice to the growing segment and wants to make sure it can capitalize with its own offering. According to Zuchowski, Hyundai North America had the opportunity to pickup an existing model that’s currently on sale in China but decided to decline as it was too conservative for the U.S. market. Instead, the company will develop a model based on a new platform with a striking design.
[Source: The Detroit Bureau]
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