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Rolls-Royce Dawn Announced

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Rolls-Royce has named its next new model.

The Rolls-Royce Dawn, which will essentially be a drop top version of the Wraith, is the latest new model to come from the British luxury automaker. The company hasn’t shared photos of it yet, though it did say that the 1952 Rolls-Royce Silver Dawn (seen above), one of the rarest cars in the world, served as a muse for the new model. The Dawn was unveiled to its dealer network at a special event in California and it is likely that Rolls-Royce will share more details in the coming weeks on its newest model.

For now, the Rolls-Royce Dawn is being billed as “the next step in the renaissance of Rolls-Royce Motor Cars” and will revive another famous and rare nameplate that was first used in 1949. Between 1950 and 1954, Rolls-Royce only applied the Dawn name to 28 very special drophead models.

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“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”

The Rolls-Royce Dawn will officially launch during the first quarter of 2016.

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