Barracuda Nameplate Trademarked Again

Jason Siu
by Jason Siu

Fiat Chrysler Automobiles (FCA) has trademarked the Barracuda nameplate again.

For years, it has been rumored that Chrysler would bring back the Barracuda nameplate to an actual model for the Dodge lineup and now the automaker has re-trademarked Barracuda for use on “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges.” Like other trademarks, this doesn’t guarantee that FCA is developing a Barracuda model; the company could just be protecting the name regardless of future use.

SEE ALSO: Dodge Increasing Hellcat Engine Production for 2016

In late 2012, it was reported that Dodge would revive the Barracuda nameplate on an entirely new platform for the 2015 model year. Unfortunately that’s gone and passed, but the American automaker does still have a new rear-wheel-drive platform coming, so not all hope is lost. Related to the Barracuda nameplate being trademarked again, the SRT logo with the Hellcat is now officially registered and “Trackhawk” has been approved and is currently waiting on a Statement of Use from FCA. The Trackhawk nameplate is believed to be going on the Jeep Grand Cherokee equipped with a Hellcat engine.

[Source: Allpar News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Bob Bob on Jul 10, 2015

    why cant Chrysler build a high performance car that everybody can afford ? who needs power windows, power seats fancy wheels,,leather seats etc.Rember the road runner.

    • GFWSR GFWSR on Jul 25, 2015

      Not so much 'can't' as won't! Not enough money in doing so to make it worthwhile.

  • Bob Bob on Jul 25, 2015

    volume should make up the cost difference. Chrysler would sell a ton of them.