Chevy Targets Aluminum Ford F-150 in New Ads
Chevrolet has released new ads taking aim at the Ford F-150’s new aluminum body.
Chevy is trying to take advantage of public perception by targeting the Ford F-150’s aluminum construction in a series of ads, hoping to convince buyers that steel is better for their pickup truck.
One of the videos in the series consists of watching a focus group discuss a superhero called “The Almighty Aluminum Man,” while another incorporates a bear and a set of aluminum and steel cages. The third video compares the costs of repairing or replacing steel parts versus aluminum parts.
SEE ALSO: 2015 Ford F-150 Review
For now, the ads make sense considering the Chevrolet Silverado only uses steel for its hood, but GM is said to be investigating the use of more aluminum for its second-generation Silverado model.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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