2016 Audi A4 Taking Center Stage at Frankfurt Motor Show

Jason Siu
by Jason Siu

The all-new 2016 Audi A4 will be the focus point of the German automaker’s display next month at the Frankfurt Motor Show.

Although Audi has already revealed the new A4, the sedan will make its first public appearance during the 2015 Frankfurt Motor Show to show off all the changes the company has made to its best-selling model. Visitors to the show next month will see the A4 presented on a rotating platform that is part of an oversized compass. According to Audi, when the compass turns to one of the four cardinal directions, the media display of the exhibit will switch between the four thematic worlds of Audi: Audi Sport, quattro, Audi Technologies and Audi ultra.

SEE ALSO: 2016 Audi A4 Revealed With Less Weight, More Technology

Joining the new Audi A4 on display will be the Audi e-tron quattro concept, which is also being shown for the first time. The sporty SUV concept will give attendees a look at Audi’s first mass production electric car.

Other highlights from the Audi booth at this year’s Frankfurt Motor Show include a quattro ice room that will be -21 degrees Celsius and a holographic window that uses augmented reality to connect digital information about the Audi technologies with the physical vehicles on display.

Discuss this story at our Audi A4 Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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