Cadillac Makes Bold Statement at Pebble Beach


Cadillac is a storied luxury car brand with a rich history and its current lineup is really helping bring back the lustre the automaker had back in its glory days.

For an automaker that’s been around sine 1902 (that’s 113 years!), Cadillac has a lot resting on its squarish shoulders, and the automaker used Monterey Car Week and Pebble Beach to make a bold statement about where it has been and where it is going. What’s Cadillac’s big statement in a nutshell? “We’re back.”

ALSO SEE: 2016 Cadillac CTS-V Review

After GM’s government bailout and a string of bland, old-man cars that couldn’t compete, Cadillac needed a saviour, and its new lineup is doing a lot of the heavy lifting. The brand has finally re-entered the general consciousness as makers of serious luxury and performance cars, with its V Series line getting praise from even the toughest critics. The common refrain “This isn’t your grandpa’s Cadillac” couldn’t be more true these days.

Cadillac CT6

Cadillac didn’t have a major reveal or debut this year in Monterey, but a Car Week without Cadillac wouldn’t do the brand justice. A celebration of luxury, performance and style, Cadillac is a natural fit at the event and somehow doesn’t look that out of place among Bentleys and Benzes.

SEE ALSO: 2016 Cadillac ATS-V Review

Cadillac used Pebble Beach to display its lauded ATS-V, CTS-V and new flagship sedan, the CT6, but also had a duo of vintage Eldorados a to remind people of the brand’s rich history.

Both the ATS-V and CTS-V have been praised for their German-like driving dynamics and sharp design. Both cars can legitimately keep up with their BMW counterparts, which is high praise, and has been enough to make serious drivers and enthusiasts take notice. Expect the CT6 to do the same when it arrives in early 2016.

Cadillac certainly appears to be back, and you’d be forgiven for thinking the “V” in its V Series stands for vengeance.

Discuss this story on our Cadillac Forum


whateverdude says:

The irony: Sales are plummeting.

bd says:

Mostly b/c Cadillac only has one, aged crossover.

Otoh, ATP is way up (2nd only to Mercedes) and incentive spending and fleet sales are down.

craigcole says:

Indeed. The products are THERE, basically, in my opinion, parity with the Germans, but people aren’t buying them, I suspect because they’re too expensive. But whatever, Cadillac is done a tremendous job and their vehicles are sweet. Now it’s Lincoln’s turn …

Roch Wolfe says:

Cadillac says that sales are down because buyers dislike the CTS’ s price increase and don’t understand that the new one moved up a class — really half a class.

Cadillac’s electronics have been a sticking point too. Compare the electronic dash in the CT6 to Audi’s new A4. More like contrast.