A future Hyundai sports car may never come to fruition.
The Korean automaker continues to keep a close eye on the sports car market, but hasn’t been able to find a suitable business case to develop a model of its own. The news comes from Hyundai U.K. head Tony Whitehorn who said, “Not many people make money out of sports cars. The sports car market is shrinking dramatically, and even firms with heritage and a great product are struggling. Aside from the Audi TT and Mazda MX-5, it is a tough place to be.”
Whitehorn replaces Allan Rushforth, who previously revealed that Hyundai was looking at developing a premium sports car inspired by the PassoCorto concept from the 2014 Geneva Motor Show. However, with Rushforth’s departure, it appears that the idea of a Hyundai sports car has been shelved.
Instead, Hyundai will likely focus on the N sub-brand launch for 2017, which will take existing models to “add shine” to the rest of the range.
Discuss this story at our Hyundai Forum