Lexus Planning Another Flagship Model to Join LS in Lineup

Jason Siu
by Jason Siu

Lexus has confirmed that it plans to develop a second flagship model that will sit alongside the LS sedan.

In a recent interview, Lexus division general manager Jeff Bracken said, “We need a flagship. It doesn’t have to be a sedan,” confirming that the Japanese automaker is planning a second top-of-the-line model that will possibly be a coupe.

Late last year, Lexus was caught trademarking the LC500 and LC500h nameplates, hinting that a coupe based on the LS platform will eventually join the company’s lineup in the future.

Recently, Lexus has been spied testing what appears to be the production LF-LC that will likely revive the SC nameplate. As for the LC, don’t expect to see it until the next-generation LS debuts.

SEE ALSO: Lexus SC Spied Again Looking Production Ready

Sales of large luxury sedans have slowed as consumers turn to luxury crossovers and SUVs, which brings up the topic of adding a third row of seating to the Lexus RX. According to Bracken, an RX with room for seven or eight passengers is the top demand from U.S. Lexus dealers. A new RX will debut this fall, but it won’t initially offer three rows. Lexus, however, doesn’t intend to wait until the next-generation to add the extra seating row.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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