Lexus Planning Another Flagship Model to Join LS in Lineup

Jason Siu
by Jason Siu

Lexus has confirmed that it plans to develop a second flagship model that will sit alongside the LS sedan.

In a recent interview, Lexus division general manager Jeff Bracken said, “We need a flagship. It doesn’t have to be a sedan,” confirming that the Japanese automaker is planning a second top-of-the-line model that will possibly be a coupe.

Late last year, Lexus was caught trademarking the LC500 and LC500h nameplates, hinting that a coupe based on the LS platform will eventually join the company’s lineup in the future.

Recently, Lexus has been spied testing what appears to be the production LF-LC that will likely revive the SC nameplate. As for the LC, don’t expect to see it until the next-generation LS debuts.

SEE ALSO: Lexus SC Spied Again Looking Production Ready

Sales of large luxury sedans have slowed as consumers turn to luxury crossovers and SUVs, which brings up the topic of adding a third row of seating to the Lexus RX. According to Bracken, an RX with room for seven or eight passengers is the top demand from U.S. Lexus dealers. A new RX will debut this fall, but it won’t initially offer three rows. Lexus, however, doesn’t intend to wait until the next-generation to add the extra seating row.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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