Jay Leno Goes Undercover as an Uber Driver

Jason Siu
by Jason Siu

Jay Leno recently went undercover as an UberBlack driver, shuttling around unsuspecting people in Los Angeles, California.

Leno disguised himself as a bald bearded man and said his name was James. He also engaged in small talk with his passengers, bringing up late night talk show hosts while taking them to their destinations. The undercover Uber driving campaign was part of a promotion for Jay Leno’s Garage, which will be heading to CNBC starting October 7. Up until now, Jay Leno’s Garage has been a web-only show.

SEE ALSO: Uber Announces Unique Xchange Leasing Program

The primetime series will have eight episodes, each an hour long and will cover all things automotive including classic cars, super cars, restoration projects, road tests, investments and the inner workings of the car collectors’ market.

Check out Jay Leno has an undercover UberBlack driver in the video below.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 2 comments
  • Danwat1234 Danwat1234 on Oct 06, 2015

    Hopefully the videos will be online, otherwise i'd get it off bittorrent.

  • Glen Glen on Nov 24, 2015

    Hope it is a great success. I worked as a car detailer on an event he was hosting. He came right over to me when he arrived, shook my hand and said hello. Very nice, humble guy. I wish him continued success. Go Jay!!!

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