New Chevy Volt Ads Totally Diss Toyota Prius and Nissan Leaf

Jodi Lai
by Jodi Lai

Chevrolet has come out with some new ads promoting its redesigned 2016 Volt, and they totally throw the Toyota Prius and Nissan Leaf under the bus.

Apparently filmed with “real people” and not actors (sure), the ads take focus groups and subject them to awkward situations before making a positive point about the Volt and dissing its competitors.

In one ad, the group is shown “technology” like a fax machine, flip phone, pagers and a disc man. Then the guy who’s in on the secret takes a jab at the Toyota Prius by saying that the technology powering that hybrid was developed 15 years ago, just like the outdated cassette deck and floppy disc. Ooooh burn.

SEE ALSO: 2016 Volt to Get 53 Miles of Electric Range

In the next ad, another focus group is trapped in an elevator. Clearly pissed off, the group is then told that being trapped sucks and that if they drove an all-electric Nissan Leaf, they could get stuck because the battery might run out and it has no gas back up engine like the Volt does.

The 2016 Volt is powered by a 1.5-liter four-cylinder engine with 101 hp. For electron storage, it features an 18.4 kWh lithium-ion battery pack. The hybrid gasoline-electric car will get about 53 miles of all electric range and running on just gasoline, it should return about 42 mpg. The Volt comes out this fall and starts at about $34,000.

Watch the attack ads below:

Jodi Lai
Jodi Lai

Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site's day-to-day operations.

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  • Whateverdude Whateverdude on Oct 03, 2015

    Be very careful GM when you try to wake a sleeping giant (Toyota). Show me a hybrid technology close to the TS040 in your arsenal. Ever heard of bad karma GM?

  • Johnls39 . Johnls39 . on Oct 11, 2015

    These commercials are pretty long, I doubt they will show the full version on TV and showed the short versions of these ads. I like the commercials and proved the point about the Volt versus the competitors. People getting upset about the commercial of Chevy attacking the competition, give me a break. Automaker's been doing this bashing since day one.

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