Ram SUV Under Consideration as Ford Expedition Fighter

Jason Siu
by Jason Siu

Ram is considering a large SUV model to take on the Ford Expedition and Chevrolet Suburban.

Speaking during a conference call to share the company’s third-quarter financial results, CEO Sergio Marchionne expressed his interest saying that a potential full-sized SUV was a possibility for the Ram brand. According to Marchionne, the large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of the market.”

Ever since Ram was separated from Dodge to distinguish its pickups and commercial vehicles in the marketplace, it has never offered an SUV model. As the lineup gets ready for a redesign, Marchionne says there is room for an SUV and is exploring the idea.

SEE ALSO: 7 Things FCA is Actually Doing Right

The move makes sense, considering the Jeep brand also falls under FCA so it’s not like the automaker is entirely clueless on how to develop a proper SUV. A Ram offering wouldn’t compete with the upcoming three-row Jeep Grand Wagoneer, although that has been delayed until 2019. Jeep is developing the Grand Wagoneer as a luxury model to compete with the likes of Range Rover, while the Ram SUV would be more like the Chevrolet Suburban and Ford Expedition.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Katrina Johnson Katrina Johnson on Oct 29, 2015

    My Uncle Micah got a new blue Land Rover Range Rover Evoque by work part time using a lap-top...more tips here on my` prof!Ie` @ a3

  • Johnls39 . Johnls39 . on Oct 29, 2015

    If done right with Ram, it could work for them. The Ram truck is a very nice looking truck and I don't see a reason why the Ram could be just as successful in smaller numbers next to the Tahoe and Suburban.

    • GlacierX GlacierX on Oct 29, 2015

      Definitely agree with the above comment, as a Ram 1500 based SUV would/could be sharp looking if done right. Dodge/Ram should have done it sooner. Something good looking, dependable, larger, and affordable. If they start to go to the high end, they'll loose customers. Would like to see Jeep re-evaluate their direction. They used to make several really good affordable vehicles. With Wrangler and Grand Cherokee prices headed into stratosphere, they've lost my interest, and my business. They've lost sight of their roots. Too bad. I wish Ram Good Luck if they do try to break into the full size SUV market.