Toyota Named Most Valuable Car Brand as Volkswagen Drops
Toyota tops the list of automakers in Interbrand’s 2015 best global brands list.
Coming in sixth place overall, Toyota is behind Apple, Google, Coca-Cola, Microsoft and IBM on this year’s list. Looking specifically at automakers, BMW is next at 11th followed by Mercedes-Benz just one spot behind at 12th. According to the survey, Toyota improved 16 percent while BMW saw a 9 percent increase and Mercedes notched 7 percent. Honda came in 19th overall, seeing a 6 percent increase while Volkswagen dropped 9 percent to 35th overall.
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Still, Volkswagen is ahead of Ford (38), Hyundai (39), Audi (44), Nissan (49) and Porsche (56). Other automakers cracking the top 100 include Kia (74), Chevrolet (85), Land Rover (87) and MINI (98). This is the first time MINI has appeared on the list.
The survey calculates the financial performance of a brand, its overall influence and the profit potential of the brand.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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