2016 Honda Civic Stars in New Interactive Ad

Jason Siu
by Jason Siu

Honda has released a new interactive ad starring the all-new 2016 Honda Civic.

The premise for the video features a couple going on a first date in the new sedan and viewers have the option to choose from Great, Greater and Greatest. What makes the ad so unique is the ability to change through the three date scenarios on the fly, allowing you to see how things change for the couple depending on which selection you choose.

All three modes run through a similar date, with the 2016 Honda Civic traveling on the same route with numerous features of the new sedan being showcased. What changes is the ambience based on the setting, with the sunlight getting brighter, the clothing getting more extravagant and the people the couple meet becoming more interesting.

SEE ALSO: 2016 Honda Civic Review

The ad does a great job tying in all the new features of the Honda Civic, including its LED headlights, new turbocharged engine, collision mitigation braking system, heated rear seats and standard multi-angle rearview camera.

You can check out the interactive date video by heading to the 2016 Honda Civic’s website here.

Discuss this story on our Honda Civic Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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