Jeep Wrangler Red Rock Concept Brings Moab Spirit to SEMA

Jason Siu
by Jason Siu

Jeep is celebrating the upcoming 50th Moab Easter Jeep Safari in style.

Making its debut at the 2015 SEMA Show is the Jeep Wrangler Red Rock Concept that will head to production, limited to just 50 units. The production model will be based on the Jeep Wrangler Rubicon Hard Rock edition featuring Amaretto Brown Katzkin leather seats with silver accent stitching and a “Red Rock” embroidered seat back logo.

Giving it off-road prowess, the Wrangler Red Rock Concept is outfitted with next-generation Dana 44 solid front and rear axles, a Rock-Trac transfer case with a 4.10-axle ratio, a power dome vented hood, new premium off-road rock rails and front and rear red tow hooks. Compared to the factory Wrangler, the Red Rock Concept sits two-inches higher and features 17-inch beadlock wheels finished in low gloss black on all four corners. The wheels are wrapped with 35-inch BFG K02 all-terrain tires.

SEE ALSO: 2015 SEMA SHOW Coverage

Exclusive features on the model include a commemorative Red Rock badge and Red Rock hood decal, low gloss Jeep badge, low gloss Granite Crystal off-road bumpers and a body-color grille with low-gloss black grille throats and headlight accents.

Minor accessories on the special edition model are a Jeep-branded CB radio, an aftermarket Warn Rubicon winch, front and rear differential covers and a reinforced swing gate and wheel mount.

“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar,” said Mike Manley, Head of Jeep Brand – FCA Global. “We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”

Discuss this story on our Jeep Wrangler Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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