Acura Returning to Super Bowl Ads in 2016

Stephen Elmer
by Stephen Elmer

Acura is returning to Super Bowl advertising next year.

Honda’s luxury arm will run a new commercial during the first quarter which will “focus on the luxury automaker’s North American roots.” The new, production NSX supercar will debut during the commercial.

Acura’s first super bowl ad ran in 2012, showing off the new NSX, though that was before the powertrain of the car was completely redesigned. Acura is finally launching the NSX as a 2017 model.

SEE ALSO: Five Questions with Acura: A Brand on the Brink of Revival

Besides its “North American roots,” the Acura super bowl commercial will also reveal some of the brand’s future direction. It’s estimated that Acura will pay roughly $4 million for the 30-second spot during Super Bowl 50.

Discuss this story at our Acura Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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