Mazda Koeru Could Become Subaru Outback Fighter

Stephen Elmer
by Stephen Elmer

Mazda is considering launching an all-new entry in the crossover segment that would be similar to the Subaru Outback.

According to brand CEO Masamichi Kogai, the Mazda Koeru Concept, which debuted in September 2016, represents an entirely new offering from the automaker, rather than being based on either the CX-5 or CX-9 crossovers.

“It’s a totally new car. It’s a lower, sporty SUV. It’s close to a wagon,” said Kogai. “The CX-9 rides higher. So does the CX-3 and CX-5. [The Koeru] aims to generate more driving pleasure.”

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Kogai compared the new vehicle in size to the Subaru Outback, though it will be positioned as a sportier alternative to the CX-5, unlike the off-road ready Outback. Design will also follow in the Subaru’s footsteps, with a station wagon-like profile and five doors.

The Subaru Outback stands mostly alone in its segment and it sells well, which means there is an opportunity for Mazda to snatch some of that market. But they will have to pry away some loyal Subaru fans in order to do so.

[Source: Automotive News]

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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  • Gladys hagan Gladys hagan on Dec 09, 2015

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  • Padre David Poedel Padre David Poedel on Dec 09, 2015

    About the time this car comes out I will be ready to move from my 3rd CX-9 to something lower to the ground and maybe even a crossover this body can fit in comfortably and maybe even have a 6-7 speed manual transmission at the Grand Touring trim level. Hey, it could happen!