Aston Martin Rapide S Demonstrates New Technology at CES

Jason Siu
by Jason Siu

Aston Martin and Letv collaborated to reveal the Autolink Aston Martin Rapide S at the 2016 Consumer Electronics Show (CES).

The luxury sports sedan is showcasing the latest Letv Internet of the Vehicle (IOV) system after the two companies signed a memorandum of understanding in December 2015, confirming research projects are underway that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles.

To showcase what the two companies are developing, an Aston Martin Rapide S was outfitted with a 13.3-inch HD touchscreen in the center console while the instrument panel now has a 12.2-inch screen incorporating electronic instrumentation and gauges. The sedan’s human-machine interaction (HMI) has also been upgraded with Letv’s latest speech recognition technology.

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Letv first showed its Autolink system in November 2015, marking the first time a technology company released a product specifically developed for automotive applications. The collaboration aims to show the capabilities of Letv’s global open auto eco-system, with the Rapide S concept engineered to function with Letv’s other devices. It will also include remote monitoring and services with the support of LeCloud through the vehicle’s Wi-Fi system.

“Aston Martin is renowned for the beauty and quality of its hand-crafted cars,” said Dr. Andrew Palmer, CEO of Aston Martin. “The integration of Letv advanced connected technologies into this bespoke environment is a natural progression as we look to the future demands of our customers.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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