Kia Taps Christopher Walken for 2016 Super Bowl Commercial

Jason Siu
by Jason Siu

Kia has released a teaser for its upcoming 2016 Super Bowl commercial.

Last year, the Korean automaker enlisted the help of actor Pierce Brosnan to show off its Sorento, and this year Kia will focus on its Optima with the help of legendary Christopher Walken. The teaser doesn’t show too much, but Kia does give a hint as to what the full spot will focus on with the video’s description saying “Find what you’re looking for 02/07/16. #AddPizzazz.

There’s also a little bit of a play on words with a “Walken Closet” in the commercial – get it?

SEE ALSO: 2016 Kia Optima Review

The full 60-second spot will air in the third quarter of the Super Bowl and follows up on a pair of 30-second spots that focus on the Optima sedan.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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