Top 10 Vehicles With the Most Loyal Buyers

Jason Siu
by Jason Siu

Some people love their vehicle so much that when it comes time to replace it, they purchase the same model.

Forbes recently did an analysis of loyalty rates based on data from Experian Automotive to determine the top 10 vehicles with the most loyal buyers. Whether a vehicle owner purchases the same model repeatedly depends on numerous factors, including marketing and how the vehicle is portrayed compared to its nearest competitors. Brand loyalty and overall brand satisfaction also play a major role in determining whether a vehicle owner goes back to the same model.

Here are the top 10 cars with the most loyal buyers:

SEE ALSO: Brand Loyalty Reaches 10-Year High

10. Subaru Forester

Subaru as a brand has the most loyal customers in the industry and the Forester helps pave the way. The compact crossover sees 41.1 percent of its owners coming back to replace their aging Forester with a new one.

9. Kia Soul

This one might be a bit of a surprise – but Kia Soul owners sure love their Kia Souls. With plenty of standard features at an affordable price, 42 percent of customers make a repeat trip to a Kia dealership when it comes time to replace their Soul for a new one.

8. Hyundai Genesis

Hyundai has announced that it is creating a Genesis sub-brand, and the Genesis sedan has done wonders for the Korean automaker. The model offers plenty of luxury and was named 2015‘s Car of the Year and it looks like owners agree with a 42.5-percent customer loyalty rate.

7. Lexus RX 350

For decades, the Lexus RX has been one of the most popular SUVs in the marketplace. It does so well that 42.7 percent of its owners come back wanting more, which is good news for Lexus considering it recently got significant changes.

6. Ram 1500

When it comes to pickup trucks, it isn’t Ford or Chevrolet that has owners returning. The Ram 1500 has a 42.9-percent customer loyalty rate despite trailing both the Chevrolet Silverado and Ford F-150 in sales.

5. Nissan Leaf

Once you go green, you apparently never go with anything else. Nissan Leaf owners love their EV so much that 44 percent have bought or leased the same car again. With an expanded range for the 2016 model year, it’s a good time to go all-electric.

4. Mercedes-Benz 2500 Sprinter Van

Believe it or not, even commercial vans have loyal customers. The Mercedes-Benz 2500 Sprinter van is a favorite among businesses with a 44.8-percent loyalty rate. It indicates that even fleet customers fall in love with the luxury appeal of a Mercedes.

3. Lincoln MKZ

Maybe having Matthew McConaughey in its commercials is paying off for Lincoln. The Lincoln MKZ gets a surprising 44.8-percent repeat business in a segment that’s fairly crowded. Last year the American automaker sold just shy of 31,000 units.

2. Mercedes-Benz S-Class

Perhaps there’s a good reason the Mercedes-Benz S-Class is considered king of luxury sedans. Coming in second place, 46.6 percent of its owners climb right back into a new S-Class when it comes time to dump their old one.

1. Land Rover Range Rover

And the vehicle with the top loyalty rate is the Land Rover Range Rover with 48.2-percent repeat business. This is a notable feat considering how competitive the luxury SUV segment is. There are new competitors on the horizon as well, with Bentley and Maserati invading the luxury SUV space – but those are a bit more premium than what the Range Rover has to offer.

[Source: Forbes]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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3 of 8 comments
  • Sean Mack Page Sean Mack Page on Feb 04, 2016

    Nissan Leaf has not been around long enough to make this list. Silly list anyway. Subaru is only one on this list that should be. lol! Propaganda.....

    • Sean Mack Page Sean Mack Page on Feb 04, 2016

      I am loyal to the VW Beetle. All years. 2014 R-Line Beetle is a great car. I also like Toyotas, and Hondas........ like the brand new Civic. I see more Toyota Corollas and the older VW New Beetles on the road than any car on this list. Where is the Ford F-150? Silly list.

  • William Clinton III William Clinton III on Feb 06, 2016

    WHo the hell did you guys ask? 10 year old kids? Range Rover? Impossible. Junk.