'Smokey and the Bandit' Pontiac Firebird Trans Am Sells for $550K at Auction

Jason Siu
by Jason Siu

The 1977 Pontiac Firebird Trans Am used to promote “Smokey and the Bandit” has sold for $550,000.

Crossing the auction block at the 2016 Barrett-Jackson Scottsdale auction, the iconic Firebird has a Rotisserie Restoration and retains its original drivetrain. The vehicle was previously titled to Burt Reynolds Institute for Film and Theater and was presented by the famous actor and the McLaughlin Museum.

The Special Bandit was used by Universal Studios and traveled to promote the movie. The winning bidder also received a plaque from General Motors, a certificate from Universal Studios, the original movie script, film location maps, behind-the-scene filming pictures, an original press release kit and PHS documents that states it as a Universal Promo Car.

SEE ALSO: Ford Focus RS Nets $550K at Barrett-Jackson Auction

Burt Reynolds was on hand at the auction himself and drove the car on stage to the song “East Bound and Down.” He also signed the vehicle before it went up for bidding.

Discuss this story on our Pontiac Firebird Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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Join the conversation
  • Chris Arella Chris Arella on Feb 02, 2016

    This car was a big part of my love of all things automotive as a kid. I was lucky enough to own one for a few years. Sure do wish I still had it.

    • Brad Brad on Feb 02, 2016

      I had a 78 TA. Didn`t have the Bandit colors, Mine was Blue with Hurst T-Tops and 4 speed. Terribly under powered but remains one of my favorite cars ever. I think the era had a lot to do with that.Wish i still had it too..... and love the movie as much today as ever.