The compact Fiat 500X is heading to the big screen in less than two weeks.
The eagerly-anticipated Zoolander 2 sequel will arrive in theaters February 12, but a special screening of the movie was held on January 30 in Rome. Main partner Fiat Chrysler Automobiles (FCA) was present on the red carpet with the Fiat 500X finished in a special Tri-Coat Yellow livery.
The new movie was predominantly shot in Rome and the film brings the Fiat 500X together for the first time with one of the most famous film and fashion characters.
SEE ALSO: 2016 Fiat 500X Review
The collaboration between Fiat and Paramount Pictures also includes a new advertisement called “Selfie.” The ad shows Zoolander fooling around with a safety traffic camera, posing for photos as if he was on a fashion shoot. Of course, Ben Stiller put on his best expressions, including the mythical “Blue Steel” pose.
Watch the ad below.
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