New Jaguar Land Rover Trademarks Hint at Electric Vehicle Names

Jason Siu
by Jason Siu

Jaguar Land Rover has filed for three new trademarks in Europe.

The trademarks, which are for I-Pace, I-Type and Velar appeared on the website of Europe’s Office of Harmonization in the Internal Market (OHIM). has reported previously that Jaguar is working on electrified variants of its existing models including the F-Pace crossover and XE sedan. Jaguar has already said that the F-Pace will be the first candidate for an all-electric variant to compete with the Tesla Model X crossover. It certainly seems that the I-Pace nameplate could be used for such a model.

If I-Pace is user for the electric crossover, then it makes sense that the I-Type badge would find its way onto an all-electric F-Type sports car.

SEE ALSO: Jaguar EV Reportedly in the Works

As for Velar, it is the name of an original Range Rover pre-production prototype. It appears the name is derived from “Velare,” the Italian word for “to veil” or “to cover.”

Electric powertrains aren’t foreign to Jaguar, which has experience with the C-X75 supercar project. Offering an electric vehicle will also soon be a requirement due to the new Zero Emission Vehicle legislation introduced in California and adopted by seven other states.

Discuss this story on our Jaguar F-Type Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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