Mazda Claims It Will Build the RX-Vision Concept If You Will Buy It

Jason Siu
by Jason Siu

The Mazda RX-Vision concept swept the automotive world by storm last year and was even named the Most Beautiful Concept Car of the Year.

But the question that everyone has been asking that has been the subject of rumors and speculation is whether Mazda will make the RX-Vision a reality. Well, it wants to, but it also wants to make sure people will buy it, considering how poorly the RX-8 fared in the marketplace. Speaking to Top Gear, Mazda’s design director Kevin Rice hinted that the RX-Vision concept would head to production if people are willing to buy it: “In the back rooms at Mazda, we’re still developing it, and when the world’s ready to buy another rotary, we’ll be ready to provide it.”

Rice confirmed that the RX-Vision’s hood was designed specifically “to package a certain type of engine,” which naturally means rotary — it is an RX model, after all. “Nobody else would have developed the rotary engine,” he added. “We thought we could get something good out of it, which we did, but we never stopped developing it. We didn’t just leave it with the RX-8.”

SEE ALSO: Mazda RX-Vision Named Most Beautiful Concept Car of the Year

Mazda simply wants to ensure people will buy a vehicle with a rotary engine, rather than the RX-Vision concept itself. Even at the Concorso d’Eleganza Villa D’Este, the RX-Vision gathered quite the crowd despite the sea of exotic Lamborghini, Ferrari and Aston Martin sports cars everywhere. In fact, Rice concedes that Mazda felt as if it was a guest at the event and that it didn’t really belong, but was overwhelmed by the feedback and amount of people that were impressed with the RX-Vision concept’s design. The question is whether consumers will buy a production RX-Vision with a rotary engine, and if you will, you better speak up!

[Source: Top Gear]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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