The 2017 Cadillac ATS is getting a price cut as well as changes to its trim levels.
Expected to boost Cadillac’s presence in the luxury sedan segment, the Cadillac ATS has failed to live up to expectations with market share declining every year since 2013. In hopes of boosting sales, the American automaker will cut the model’s price for the 2017 model year by $650 to $1,100 depending on the trim level. In addition, each trim will get more standard features than before, especially since the current entry-level model with a 2.5-liter four-cylinder engine will be axed. Instead, the base model will be equipped with a 2.0-liter turbocharged four-cylinder mill while a 3.6-liter V6 will sit at the top of the range.
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Although pricing details have not been announced, shoppers can expect to be able to leave the dealership with the 2.0-liter turbo model with some popular options like the Bose audio system for the same price as the 2016 ATS sedan with a 2.5-liter engine. The standard 2.0-liter turbocharged four-cylinder engine will offer 272 horsepower, more than rivals BMW and Mercedes offer in their entry-level sedans.
“We want to emphasize the 2.0-liter turbo and the car’s features while attacking the market on the product side, rather than using increased incentives,” Cadillac global product planning director Hampden Tener told Automotive News. Tener believes that offering greater value at each trim level will increase demand, while the reduction in model and engine configurations will help dealers stock the most popular combinations.
[Source: Automotive News]
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